Why is Dabur advertisement being criticised? Read to know

Tribune Web Desk
Chandigarh, October 24 

Dabur’s latest advertisement about a same-sex couple celebrating Karva Chauth has drawn mixed reactions on social media—a development that comes in a week that has seen product ads generating buzz on social media.

The advertisement for Dabur’s Fem Crème bleach shows two women getting ready to celebrate their first Karva Chauth.

The advertisement drew mixed reactions: while several praised it for its inclusivity, there were some who objected to “Hindu festivals being misused”. There was a third section that criticised the ad for promoting colourism.

This week has two advertisements that have courted controversies, mostly criticism from the Hindu right---an advertisement by clothing brand FabIndia and another by Tyre major Ceat Ltd. The first drew criticism from the Hindu right for having used the Urdu phrase "Jashn-e-Riwaaz". The second, which featured actor Aamir Khan, courted controversy for advising people not to burn crackers on roads this Diwali as they can cause harm to vehicles.    

 The Hindu right claims both ads "disrespect Hinduism". The barrage of criticism forced FabIndia to withdraw its advertisement.