Top 5 free Digital Marketing courses to pursue during lockdown

Here is a list of top 5 digital marketing courses that students and professionals can pursue to learn different aspects of Digital Marketing. From spending a few hours to a few weeks these courses present a cross section of options that one can explore.

Introduction to Digital Marketing

The Great Learning Academy offers a course called ‘Introduction to Digital Marketing’. This course is for anyone who is curious about Digital Marketing and wants to learn more about digital marketing strategies and how to run ads on various marketing channels. This course broadly covers what is Digital Marketing, how to create the best digital marketing strategies and how to run ads on various digital marketing channels. On course completion one can get ‘course completion certificate from Great learning which can be shared in the Certifications section of one’s LinkedIn profile, on printed resumes, CVs, or other documents.

Duration: 2.5 hours of video content

Link: https://www.greatlearning.in/academy/learn-for-free/courses/introduction-to-digital-marketing

The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension. In this course, one will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, one will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build one’s professional brand and authority through content marketing.

Duration: Around 20 hours

Link: https://www.coursera.org/learn/content-marketing

Digital Marketing Basics Course

Created by Sorav Jain, this Coursera course will help people learn Digital Marketing basics and clarify the basic concepts on this subject. Some part of this course also aims at practical digital marketing and personal branding that shall help people get some practical experience. Anyone who wants to understand what digital marketing is should take up this course.

Duration: 6 hours

Link: https://www.udemy.com/course/free-digital-marketing-basics-course/

Digital Branding and Engagement

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers. This course by edx will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

Duration: 3 to 4 hours per week for 4 weeks

Link: https://www.edx.org/course/digital-branding-and-engagement

Introduction to E-commerce Marketing

Created by Groove Commerce on Hubspot, the course will teach a learner how to create an ecommerce strategy and plan that's grounded in the inbound marketing methodology so one can attract, engage, and delight more customers for their ecommerce website. The course will help a learner set goals for their ecommerce business, attract people to their e-store, engage them on the path to purchase, and delight them to become repeat customers.

Duration: 29 minutes

Link: https://academy.hubspot.com/courses/ecommerce-marketing?library=true