Students from 20 campuses to participate in EDGE Campus Programme this year

The fifth edition of pan India campus programme Samsung EDGE has been unveiled. Under this programme the brightest minds from the top colleges off the country will work on real-life problem statements, interact with Samsung’s top leaders and provide unique solutions to the problem at hand.

 This year, students from 20 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held in a virtual format.

 The programme consists of three rounds. The first round is about ideation, where the team members come together and put up an executive case summary. The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round. At the end of the regional round, top 8-10 teams are selected and mentored by Samsung leaders on their respective solutions. The finale 8-10 teams battle it out in the National Round to arrive at the three winning teams.

 For the programme, students can form a team of three members from within the campus belonging to different years/specialisations. In the ideation round, teams are expected to work on research, analysis, brainstorming and formulating the most innovative approach and submit the executive summary which broadly defines the strategy proposed. The jury comprising of Samsung leaders and managers accordingly will shortlist campus teams to represent the institute in the Regional Rounds.

 In 2019, Samsung E.D.G.E. witnessed participation from 3,873 students comprising 1,291 teams and representing 20 leading institutes of the country. The theme for the year was ‘Driving for Change’ for local communities wherein the participants were encouraged to address micro issues of local importance and present innovative solutions.

 The winning team ‘Skyforce’ from IIM Lucknow comprising Himshikha, Abhilash I and Nithiya CH, presented a solution for ASHA (Accredited Social Health Activists) workers to become more efficient. ASHA workers are community health workers spread across India. The team proposed a technology-based solution to address issues that ASHA workers face such as tracking, information asymmetry, and manual data registration etc. The finale of the campus program was held in Gurugram.

 Launched in December 2016, Samsung E.D.G.E. is a first-of-its-kind campus program that provides an opportunity to the country’s talented students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.