Solan: e-platform tie-ups boost product sales of SHGs

Ambika Sharma

Tribune News Service

Solan, October 22

Collaborations with e-commerce platforms such as Flipkart and Amazon has helped self-help groups (SHGs) fetch orders from all across the country for 268 products launched under the brand name ‘Son Chiraiya’ by the Department of Urban Development.

The initiative has brought 176 orders worth Rs 1.3 lakh for the SHGs from all over the country. More than 3,500 SHGs are functional in urban local bodies (ULBs) of the state and most of them are engaged in making a variety of products, such as baskets, pen stands, file covers, jams, jellies, woollens, etc.

“Usually, these women toiled hard to sell their produce in the local markets. Despite making rigorous, the gains were limited,” Director, Urban Development, Manmohan Sharma said.

“Officials of our department registered the SHGs for the GST and opened current accounts for online sales.” The payments were credited directly to the bank accounts of the SHGs, he added.