Badshah joins MX Takatak family

Studies show Indian millennials and Gen-Z consumes video content far more than any other form of digital content on a daily basis, and MX Player’s short format video app, MX Takatak, was launched to cater to this ever-growing segment of digital enthusiasts. Now, rapper Badshah has also decided to join the MX Takatak family. Badshah said, “Music and video are two very important aspects of what I do to bring a complete experience to the audience. My fans have always been top priority for me and MX Tatatak, I feel, allows me to directly reach out and interact with them even in the most remote corners of India. With all of us having limited movement/travel and with so much happening around the world, this is the best time to engage with fans by creating some fun content. I am looking forward to my short format video journey with MX Takatak.”