PU’s digital marketing course to begin today

Deepankar Sharda

Tribune News Service

Chandigarh, January 3

Listed among top 15 online courses worldwide (among five in India) last year, Panjab University’s highly successful and popular course on digital marketing will start free of cost from January 4.

The course, conducted by University Business Studies (UBS), Panjab University, has so far received confirmation of 13,690 participants and more applicants are expected to be registered in the next 10 to 15 days.

The course will have 40 online modules, spreading over 15 weeks. The final examination will be conducted to certify successful learners. This course is available on the Ministry of Education’s portal, “SWAYAM”, without any enrolment fee.

This course is following application-based teaching-learning pedagogy where learners will be exposed to various tools, platforms and techniques of digital marketing such as WordPress, Google Ads, Email Marketing, Social Media Marketing and Google Analytics.

“This online course can be attended by anyone, who has completed or pursuing graduation. This is for the third time this course is being offered on “SWAYAM” platform and the curriculum is based on the industry practices and standards. Anyone who wanted to hone digital marketing skills may join this course on this platform,” said Dr Tejinderpal Singh, Associate Professor, UBS.

Applicants can register at https://onlinecourses.swayam2.ac.in/cec21_mg08/preview.

“In today’s era, digital marketing is one of the best and effective tools to pursue people. It has seen a vast popularity among both providers and receivers. So, it’s a great opportunity for those who wish to learn and explore,” said Singh.

“There is a need to understand fundamentals of digital marketing and to inculcate the skills of digital marketing among students. This course aims at building conceptual foundation of digital marketing and developing students’ skills to plan, implement and monitor digital marketing campaigns in the globalised environment,” said Singh.

Conducted by UBS

The course, conducted by University Business Studies (UBS), Panjab University, has so far received confirmation of 13,690 participants and more applicants are expected to be registered in the next 10 to 15 days.