MSME industrialists attend seminar on digital marketing

Tribune News Service
Ludhiana, July 13

An awareness programme for micro small and medium enterprises (MSME) entrepreneurs was organised by the Auto Parts Manufacturers’ Association in collaboration with the Foundation of MSME clusters under a project of Yes Bank with Say Yes to Sustainable MSMEs in India.

In this programme, about 50 members of the association participated. To promote the vision of Prime Minister Narendra Modi to make India Digital, a seminar on digital marketing was held.

Before the start of the session, Gurpargat Singh Kahlon, president of the Auto Parts Manufacturers’ Association (India), said this seminar on digital marketing would be highly beneficial for the industry as they would come to know about the new techniques to promote their business in MSME sector.

An expert in the field, Bhawna Bhardwaj from Noida explained in detail about the digital marketing. He told the members about its different ways and their utilities in digital marketing in which free medium/SEO/Google ads, Youtube, Facebook ads were explained in detailed, and how these can be used with different modes for the promotion and development of their business.

Amandeep Bagga and other officials from Yes Bank expressed their views on the financial challenges being faced by the MSME sector.