Hero Cycles opens 6 showrooms in Chennai

Ludhiana, October 23

Bicycle enthusiasts in Chennai can now enjoy an unparalleled first-hand experience of versatile cycling machines, with global cycling major Hero Cycles unveiling a series of six highly advanced mega showrooms under its flagship national chain of Hero Sprint Stores.

The largest among the new stores was inaugurated by Pankaj M Munjal, Chairman of Hero Motors Company, in the bustling IT hotspot of Velachery in South Chennai on Tuesday, while five other stores of the chain were opened in the prime residential areas of Anna Nagar, Ashok Nagar, southern suburb of Navalur and famous Marina Beach neighborhood of Triplicane.

“Cycling for fitness and recreational purpose is fast catching up among youth in India, and new-age buyers look for a completely different experience than the traditional cycle stores. For the young and active buyers of the day, cycles are much more than transport machines. They are essentially fitness tools. This is why young cycling enthusiasts desire personalised guidance and first-hand experience of multiple bikes while selecting the right cycle for their needs. Hero Sprint Stores offer just that. These ultra-modern large format showrooms will offer a complete cycling experience to all kind of buyers from fitness enthusiasts to adventure sportsman and from kids to women,” said Pankaj M Munjal, after inaugurating the store in Velachery.

An avid cycling enthusiast himself and advocate of cycling for healthier commute, Munjal said bicycling as a healthy and eco-friendly commute had in recent times found increasing resonance among the youth in Chennai as well as in all major cities which were facing the twin challenges of poor air quality and traffic congestions.

Local cycle retail major Just Buy Cycle (JBC) has joined hand with Hero Cycles as strategic partner in this expansion in the city. — TNS