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With the New Year inching closer, popular entertainment platform YouTube has released a list of items across various categories such as entertainment creators, music and channels that had got users hooked through 2017.

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With the New Year inching closer, popular entertainment platform YouTube has released a list of items across various categories such as entertainment creators, music and channels that had got users hooked through 2017.

This year, over 80 independent creators crossed the one million subscriber mark, while 145 of 200 channels received the Gold Play Button (1 m subscribers) this year. Beauty and Health, represented by 6 out of the top 10 rising creators, emerged as the fastest growing vertical.

This year also witnessed rapid growth in regional content, with the Malayalam track Jimikki Kammal and Marathi number Zingaat becoming national hits.

Topping the list of creators in 2017 is comedy superstar BB Ki Vines, with over 5 million subscribers, followed by Technical Guruji with almost 3.9 million subscribers and Vidya Vox with 3.7 million subscribers. Gaining over 2.5 million subscribers each in 2017 alone, the channels have registered a remarkable growth. Support for local creators continued, with three of this year’s top 10 trending videos (non-music) going to our content creators—BB Ki Vines for Group Study, Amit Bhadana for That Dumb Friend in Every Group and Zakir Khan for Life Main Chahiye Izzat! 2017 also saw some major new records being broken in overall views for movie trailers in India, with Bahubali 2 - The Conclusion, getting over 58 million views, followed by Padmavati with 27 million and Judwaa 2 with 23 million. Bollywood Music remains the king of the hill; with Badrinath Ki Dulhania bagging the top two spots for its title track with 132 million views and remix of the popular Tamma Tamma Again with 78 million views. Guru Randhawa’s Gabru is a close third on the Most Trending Music list, with 75 million.—ANI

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