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Anvieta Kuthiala
Any business, sooner or later, invests in online business strategies to market its product and services. The result is increase in demand for digital marketers. Plenty of opportunities await those who are looking to get into the field.
What is digital marketing?
Digital marketing uses digital technologies to market products or services. It involves use of internet, gadgets and display. In layman’s language, digital marketing is the selling of products, services or even knowledge with the help of internet. The marketing tool was first used in the 1990.
Digital marketing is not very different from the traditional counterpart. You have a product that you need to sell, and you are looking for ways to engage with customers to increase brand awareness and eventually ‘close’ a sale. There are many methods to do digital marketing:
These days, digital marketing also includes non-internet mediums such as text marketing or call centers.
Know the details
One should know how to create quality content. “If your content promises quality, your product can be sold very easily,” says Avikalp Chaudhary, marketing head, Magical Society. The requirements of digital marketing t are photography, content writing, graphic designing, video editing and also web development. If a product is displayed well, it is easy to find its customers. It will make clients feel confident about buying the product.
Scope of the stream
The world is moving towards digitalisation. People want their goods and services to be delivered at their doorsteps. Going to the market to shop now has a convenient alternative. Digitalisation has made it possible for us to shop clothes, shoes, furniture, upholstery, electric appliances online. We can order food from our favorite restaurants, book a cab in fraction of seconds with a click. It is like shopping centres, supermarkets and grocery shops have entered our houses. No wonder, with all these services on offer, job opportunities would be as much and as promising.
Follow your interest
Anyone can make a career in marketing, depending on what interests the aspirant. A technical background isn’t mandatory to work in this field. However, if you know the nuances of web designing or coding, you’re ahead in the competition.
The dynamic field requires constant learning and improvisation. You should also be willing to take risks. Keep yourself updated with new skills and technology. If you are curious and creative by nature, have leadership abilities and a good business sense, your chances of excelling in the field multiply. “Digital marketing demands a lot of patience and hard work,” suggests Avikalp for those who want to explore this field.
Get trained
If you have a background in marketing management, copywriting, web development or even designing, you have already got plenty of skills to get into digital marketing. Make sure that your social media accounts are consistent with your skill and aptitude. Start a blog, write about your strengths and join some Facebook groups in your field of interest to generate queries.
Remuneration
What you earn depends on your skill. As this is a growing sector, you can explore many related careers. Both small and big businesses seek digital promotion to increase their business footprint. So everyone is looking for a digital marketer who can help expand their business. Ultimately, your knowledge of the field will help you reap dividends.
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