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Whenever a tsunami arrives, it changes things irrevocably.

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Whenever a tsunami arrives, it changes things irrevocably. Getting caught in a tsunami is similar to being inside a giant washing machine. To avoid being caught in its waves one has to take drastic measures — and fast. 

The Digital Tsunami looks at how the shift from analog to digital is rapidly changing everything around us and the lessons this holds for a globalised world. The digital era is both compelling and frightening and will require us to change the way we work, our offerings, our mind-sets and ourselves. And nowhere is this change more necessary than in organisations and management techniques. Using the metaphor of a tsunami, the author explains how digitisation is changing our world, what steps are necessary to adjust to it and just how to go about them. Timely and informative, this is the book you need in order to avoid being swept aside by the oncoming digital tsunami.


Pakistan expert and commentator Tilak Devasher trains an objective gaze on the deeper malaise that affects the nation, beyond the current crises and the sensationalist headlines. Building on several years of study and work on the region, he examines the looming water crisis, the perilous state of education and the danger of an unrealised ‘demographic dividend’ that have been eating into the innards of Pakistan since its creation. He also dwells at length on the Pakistan movement, where the seeds of many current problems were sown — the opportunistic use of religion being the most lethal of these. 

With data-driven precision, Devasher takes apart the flawed prescriptions and responses of successive governments, especially during military rule, to the many critical challenges the country has encountered. These, as much as the particular trajectory of its creation and growth, he contends, have brought Pakistan to an abyss where it risks multi-organ failure – unless things change dramatically in the near future.

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