Amritsar shopkeepers told to follow advertisement policy

Tribune News Service

Amritsar, April 18

The advertisement wing of the MC has called market associations of the city to adopt uniform display boards outside their shops to give a smart look to markets.

MC officials claim that the advertisement policy of the state does not allow installing large boards outside shops. “No one can install boards wider than 3 feet. It is a violation of the advertisement policy. Some firms even hang 20-feet wide and lengthy boards on buildings. It is not only a violation of law, but also looks ugly and defaces city,” said Sushant Bhatia, in-charge advertisement wing of the MC.

Bhatia would convene a meeting of all prominent market representatives, especially in the Ranjit Avenue, Lawrence Road and Civil Lines area, to install uniform boards outside shops.

“Now, when the MC is spending crores of rupees to lift the face of the city under Smart City projects, traders and residents should also contribute to make it beautiful. The uniform size of boards will change the face of markets. We will ask traders to do it voluntarily but in case of major violation, we will write to senior officials of the MC to take appropriate action,” Bhatia said.