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Carmakers line up huge discounts to clear inventory

CHANDIGARH: Are you planning to buy a car or an SUV? Perhaps, this is the best time to purchase, as the customers can save anywhere between Rs 15,000 and Rs 20 lakh depending upon the car and the model.

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Vijay C Roy

Tribune News Service

Chandigarh, December 18

Are you planning to buy a car or an SUV? Perhaps, this is the best time to purchase, as the customers can save anywhere between Rs 15,000 and Rs 20 lakh depending upon the car and the model. With subdued sales during the festival month, the automakers and dealers have lined up various offers ranging from 15-25% more than last year to clear the inventory that was built up in anticipation of higher demand.

Dealers are offering discounts, exchange offers and corporate benefits to attract potential customers of the northern region and to convert enquiries into sales. The northern region comprising Punjab, Chandigarh, Haryana, Himachal Pradesh, Jammu & Kashmir, including Delhi, Uttar Pradesh, Rajasthan, contributes 30% of the total all-India sales.

“This year the discount is more than last year and ranges from 15-25%. Automakers and dealers had built up inventory in anticipation of strong demand during the festive season. As the sales were not as per expectation, now lucrative offers are being introduced to clear the stocks,” said a senior marketing executive working with Chandigarh automobile dealer, requesting anonymity.

According to dealers, retail sales of passenger vehicles fell in double digits in the 42-day festive period starting Navratras and it led to high inventory.

The discount offered is across all categories right from entry-level cars to luxury sedans. Market leader Maruti Suzuki is offering a savings of Rs 30,000 on small cars such as Alto 800, K10 and Celerio, excluding exchange bonus and corporate benefits. The discounts vary on different models.

Joining the bandwagon, Hyundai is offering benefits ranging from Rs 65,000 to Rs 90,000 on the Eon, Grand i10, Elite i20 and Verna. Mahindra & Mahindra is offering discounts ranging from Rs 15,000 on Marazzo to Rs 85,000 on Scorpio. Similarly, home-grown Tata Motors’ benefits range from Rs 25,000 to Rs 40,000 on the models like Tiago, Tigor, Nexon, Hexa, Zest and Bolt.

Honda Cars India is offering discount ranging from Rs 19,000 to Rs 1 lakh on models such as Brio, WR-V, City, New Jazz and BR-V. Toyota is offering benefits ranging between Rs 23,000 on Etios Liva and Rs 1.1 lakh on Corolla Altis.

“This year there are better offers for the customers as the inventory is high,” said Gurdeep Singh, Sales Head at Dada Motors (Ludhiana).

Luxury carmakers such as Jaguar Land Rover and Mercedes are also offering discounts of up to Rs 20 lakh on high-end models. A customer can save up to Rs 20 lakh on Jaguar XJ which is priced at Rs 1.10 crore. Mercedes is offering Rs 6 lakh discount on GLE petrol variants.

December Bonanza

Discount: 15-25% more than last year

Range: Rs15,000 to Rs20 lakh

Major players: Maruti, Hyundai, Mahindra, Tata, Honda, JLR

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